What else is there?
We are inundated with content all day long. We are buried in promotions. Suffocating from inbound. Struggling to create outbound. So because writing is all around us, it seems that it is an easy thing to do. But it’s not. WRITING is not easy. Good writing is really, really hard. People write emails all day long. […]
You’ve hired a writer. Congratulations! I’m thrilled. You’re excited because your work is done. But wait. We have to talk about that. As I view the content landscape, I am convinced that people hire content writers expecting magic—as in seeing instant results and an immediate increase in business. It would be lovely, a writer’s wish, a […]
Hire a professional. Perhaps a professional writer, even. Maybe you have too many projects for the writers on your staff. Maybe you’re the writer and the staff—and you’re doing it all. Sometimes it’s just plain hard to come up with a new angle. Your writers and you have been writing about the company for years. […]
Has anyone noticed besides me? When I first started writing professionally, the rule was “only one exclamation point on a page.” What happened? The little devils sneak into so many places, they’re like ants, crawling through paragraphs carrying their dead and dropping them here and there, I guess. I don’t know. Exclamation points are everywhere. […]
Q: What 20th century “convenience” is most taken for granted? A: 69% voted for TOILET PAPER; 42% say the zipper; 38% say frozen foods Q: If stranded on a desert island with only one “necessity,” what would you choose? A: 49% of people surveyed chose toilet paper as their greatest island necessity ahead of food. […]
Below is my list of a few things for which I would just as soon have someone or something come to me in the middle of the night and handle, so I don’t have to make an appointment for it, panic myself with the anticipation of it, suffer the pain of it, or take the time […]
While I’m showering, I’m thinking about my workday. While I’m working, I’m preoccupied with dinner. While I’m eating dinner, I’m hoping to avoid doing dishes. While I’m doing dishes, I ponder how I can escape the laundry. While I’m folding laundry, I’m musing about shopping. While shopping the next day, I review my to-do list […]
We lasted THREE (3) weeks on our trip to Europe each of us with only one carry-on suitcase. In the winter. That’s right: a few pair of pants, a few tops, washing every few days and drying over the towel racks, and VOILÀ. It made me wonder when I returned home: Why do we need […]
We all voted and it’s unanimous. The Project Lifestyle (TPL) is a means to sanity in an insane world. What is it? Who uses it? When? Where? Why does it work? How does it work? What is TPL? Life is a project. Webster’s defines project as: “an individual or collaborative enterprise that is carefully planned […]
Some folks might call it crazy. I call it coping. For those of us with parents that are of a certain age, we are thankful that someone had the sense to recommend that your octogenarian (in their 80s) or nonagenarian (in their 90s) parent not drive. It’s a good thing someone said it, because the […]
