Business and Life: Trends

What else is there?

Knowing

Knowing. Hah. That’s almost funny. No one really knows. We like to approach knowing, and as professionals we know more than non-professionals. However,  there’s a reason the doctors, dentists and lawyers all have “practices.” They practice  because they have not ‘mastered’ their professions. In fact, mastering is almost a nasty word to the good ones. Knowing—really knowing—is the […]

Ghostwriting

Work that is written by someone other than the nominal author is ghostwritten. It’s purposeful and you’re hiring a ghostwriter because you either suck at writing, you don’t have the foggiest idea of where to start, or you simply run out of time. Word has it that Aristotle was busy at the Lyceum and ran […]

Defining Your Project

There are projects and there are PROJECTS. Let’s start with the basic definition of the word project: The Merriam-Webster online dictionary says, “A project is a planned piece of work that has a specific purpose (such as to find information or to make something new), and that usually requires a lot of time.” Business projects […]