Hire a professional. Perhaps a professional writer, even.
Maybe you have too many projects for the writers on your staff. Maybe you’re the writer and the staff—and you’re doing it all. Sometimes it’s just plain hard to come up with a new angle. Your writers and you have been writing about the company for years. It’s difficult to create spanking new content every time.
“What are we going to write about today?” they plead, their eyes crossed from the sheer weight of the challenge. Perhaps Sisyphus, the mythological Greek king (whose punishment in hell was to push a rock up a mountain only to have it roll back down every time, again and again, and again) had it easier.
Take a break! Make it like the day a landscape architect comes to your home. Budget so you can afford it. The yard will look better, and fewer plants will die if the experts design, choose the correct plants, and set the automatic watering schedule for the best time of day and water requirements for healthy plants.
A “word architect” will likewise design a written project that will look better, will include the correct words for your audience and purpose, and will arrive with placement suggestions to deliver the (marketing) piece to the most effective promotional channels or media outlets. Your feeling of relief is…priceless!
Find a way. Hire a professional. By hiring a landscape architect, or by indulging in, perhaps, an interior decorator or a writer, you will see that it’s good for the soul to take a break from the angst of Do-It-Yourself. It’s good for your head, too. It’s like taking a little vacation: you come back renewed and refreshed.
A freelance writer will let you take a break, and free your mind for other endeavors.