We are inundated with content all day long. We are buried in promotions. Suffocating from inbound. Struggling to create outbound. So because writing is all around us, it seems that it is an easy thing to do. But it’s not. WRITING is not easy. Good writing is really, really hard. People write emails all day long. […]
You’ve hired a writer. Congratulations! I’m thrilled. You’re excited because your work is done. But wait. We have to talk about that. As I view the content landscape, I am convinced that people hire content writers expecting magic—as in seeing instant results and an immediate increase in business. It would be lovely, a writer’s wish, a […]
Everyone from marketers to writers to web designers needs Fresh Eyes. Find out why and how.
I hear you! You’re saying…voice, tone and style are writing terms. What are they doing in a business blog? Lots. Voice has to do with who you are. It’s your identity. Your music. It’s your immutable, unalterable you that shows up in your speech, but also in your writing…in your emails, your message to the […]
“Give me a break.” In the vernacular, ‘give me a break’ means “Oh, come on.” On the other hand, taking a break has no second meaning. Does that mean it’s more serious? Taking a break is so important that it is mandated by law to protect employees from being forced to work without eating or […]
“Thou doesn’t want to be stoleth from… right?
Work that is written by someone other than the nominal author is ghostwritten. It’s purposeful and you’re hiring a ghostwriter because you either suck at writing, you don’t have the foggiest idea of where to start, or you simply run out of time. Word has it that Aristotle was busy at the Lyceum and ran […]
There are projects and there are PROJECTS. Let’s start with the basic definition of the word project: The Merriam-Webster online dictionary says, “A project is a planned piece of work that has a specific purpose (such as to find information or to make something new), and that usually requires a lot of time.” Business projects […]
Have you been to an IKEA store recently?
I know we mourn the passing of great newspapers and magazines in print. However, look at it this way… people still seek content. It’s just packaged differently. According to data published by ZenithOptimedia this week, folks in 2014 folks were consuming media online for an average of 110 minutes a day, compared to only 60 […]