“Do You Know What You Want?”
It’s a quintessential business question but like a free lunch–the answer is decidedly not free.
Results
You’ve hired a writer. Congratulations! I’m thrilled. You’re excited because your work is done. But wait. We have to talk about that. As I view the content landscape, I am convinced that people hire content writers expecting magic—as in seeing instant results and an immediate increase in business. It would be lovely, a writer’s wish, a […]
Exclamation Points!!!
Has anyone noticed besides me? When I first started writing professionally, the rule was “only one exclamation point on a page.” What happened? The little devils sneak into so many places, they’re like ants, crawling through paragraphs carrying their dead and dropping them here and there, I guess. I don’t know. Exclamation points are everywhere. […]
Stuff!
We lasted THREE (3) weeks on our trip to Europe each of us with only one carry-on suitcase. In the winter. That’s right: a few pair of pants, a few tops, washing every few days and drying over the towel racks, and VOILÀ. It made me wonder when I returned home: Why do we need […]
Saving Money
Saving money by spending is my idea of a good time. As in, “Look how much money we saved when I bought that [fill-in-the-blank] on sale.” Although buying something on sale to justify spending isn’t a good practice, it is the correct attitude if you really needed the item. Same thing goes for businesses. Really. Sometimes you spend money […]
Voice, Tone, Style and Brand
I hear you! You’re saying…voice, tone and style are writing terms. What are they doing in a business blog? Lots. Voice has to do with who you are. It’s your identity. Your music. It’s your immutable, unalterable you that shows up in your speech, but also in your writing…in your emails, your message to the […]
Ghostwriting
Work that is written by someone other than the nominal author is ghostwritten. It’s purposeful and you’re hiring a ghostwriter because you either suck at writing, you don’t have the foggiest idea of where to start, or you simply run out of time. Word has it that Aristotle was busy at the Lyceum and ran […]
Curated Brands
Curated Brands Posted on June 7, 2013 by kathrynatkins When is a post not a post? Hah. This post popped up on Twitter, but has yet to drop here. It’s a mystery. Here it is today in my blog, and I hope it’s not a repeat for my followers. Until now, I did not tend to […]
Mismatched Socks and Marketing
It might have started with Helena Bonham Carter (HBC) at the 2011 Golden Globes. OR before. HBC rocked the fashion world by wearing OMG mismatched shoes! Clearly on purpose, she chose one gray, and one red. Not to be confused with the time I went to work with one navy blue, and one black leather […]
Tribes
I love the notion of tribes. It’s a gut-level ancestral haul back to ancient times. It’s also hot right now. Seth Godin, marketer extraordinaire, extols tribes as key to effective marketing. We all want to belong, fit in, be a part of. David Logan, co-author of Tribal Leadership and The Three Laws of Performance, breaks […]