“Do You Know What You Want?”
It’s a quintessential business question but like a free lunch–the answer is decidedly not free.
Results
You’ve hired a writer. Congratulations! I’m thrilled. You’re excited because your work is done. But wait. We have to talk about that. As I view the content landscape, I am convinced that people hire content writers expecting magic—as in seeing instant results and an immediate increase in business. It would be lovely, a writer’s wish, a […]
You Need a Break
Hire a professional. Perhaps a professional writer, even. Maybe you have too many projects for the writers on your staff. Maybe you’re the writer and the staff—and you’re doing it all. Sometimes it’s just plain hard to come up with a new angle. Your writers and you have been writing about the company for years. […]
A Necessary Convenience
Q: What 20th century “convenience” is most taken for granted? A: 69% voted for TOILET PAPER; 42% say the zipper; 38% say frozen foods Q: If stranded on a desert island with only one “necessity,” what would you choose? A: 49% of people surveyed chose toilet paper as their greatest island necessity ahead of food. […]
Basket Envy
Have you seen it at Costco? It’s almost a sport. People peek over the top of others’ overstuffed shopping carts… on the way IN and on the way OUT! On the way IN they’re saying, “What do I need to look for once I get in?” On the way OUT, they say (I’ve actually heard […]
Seeing With Fresh Eyes
Everyone from marketers to writers to web designers needs Fresh Eyes. Find out why and how.
Voice, Tone, Style and Brand
I hear you! You’re saying…voice, tone and style are writing terms. What are they doing in a business blog? Lots. Voice has to do with who you are. It’s your identity. Your music. It’s your immutable, unalterable you that shows up in your speech, but also in your writing…in your emails, your message to the […]
Taking a Break
“Give me a break.” In the vernacular, ‘give me a break’ means “Oh, come on.” On the other hand, taking a break has no second meaning. Does that mean it’s more serious? Taking a break is so important that it is mandated by law to protect employees from being forced to work without eating or […]
Defining Your Project
There are projects and there are PROJECTS. Let’s start with the basic definition of the word project: The Merriam-Webster online dictionary says, “A project is a planned piece of work that has a specific purpose (such as to find information or to make something new), and that usually requires a lot of time.” Business projects […]