Basket Envy

Have you seen it at Costco? It’s almost a sport. People peek over the top of others’ overstuffed shopping carts… on the way IN and on the way OUT! On the way IN they’re saying, “What do I need to look for once I get in?” On the way OUT, they say (I’ve actually heard it), “Oh Honey, look what we missed!” It’s a metaphor for life these days. “Hey, fella, what do you have in your basket that I might want? What am I missing?” Both feed Social Media. What if you miss out today?

What if you do? So what?

Indeed SO WHAT? Don’t succumb to basket envy. You can catch it later.