Seeing With Fresh Eyes
Everyone from marketers to writers to web designers needs Fresh Eyes. Find out why and how.
A Real Loser
No one likes to lose. Winners, especially, do not like to lose. However, not winning is not the same thing as losing. Not winning is not the same as losing. You are only a real loser if you do not learn from your loss. You are only a real loser if you do not revel in […]
Voice, Tone, Style and Brand
I hear you! You’re saying…voice, tone and style are writing terms. What are they doing in a business blog? Lots. Voice has to do with who you are. It’s your identity. Your music. It’s your immutable, unalterable you that shows up in your speech, but also in your writing…in your emails, your message to the […]
Taking a Break
“Give me a break.” In the vernacular, ‘give me a break’ means “Oh, come on.” On the other hand, taking a break has no second meaning. Does that mean it’s more serious? Taking a break is so important that it is mandated by law to protect employees from being forced to work without eating or […]
Knowing
Knowing. Hah. That’s almost funny. No one really knows. We like to approach knowing, and as professionals we know more than non-professionals. However, there’s a reason the doctors, dentists and lawyers all have “practices.” They practice because they have not ‘mastered’ their professions. In fact, mastering is almost a nasty word to the good ones. Knowing—really knowing—is the […]
Ghostwriting
Work that is written by someone other than the nominal author is ghostwritten. It’s purposeful and you’re hiring a ghostwriter because you either suck at writing, you don’t have the foggiest idea of where to start, or you simply run out of time. Word has it that Aristotle was busy at the Lyceum and ran […]
Defining Your Project
There are projects and there are PROJECTS. Let’s start with the basic definition of the word project: The Merriam-Webster online dictionary says, “A project is a planned piece of work that has a specific purpose (such as to find information or to make something new), and that usually requires a lot of time.” Business projects […]
Productive Procrastination
I like to think some procrastination is productive. Actually, Stephen King recommends putting your manuscript away for 6 months so when you pull the dusty, overworked thing back out into the light of day, you’re looking at it with the fresh eyes. One can also call this “put-it-away-in-a-drawer” a massive homage to procrastination, but I believe […]