What else is there?
I hear you! You’re saying…voice, tone and style are writing terms. What are they doing in a business blog? Lots. Voice has to do with who you are. It’s your identity. Your music. It’s your immutable, unalterable you that shows up in your speech, but also in your writing…in your emails, your message to the […]
Knowing. Hah. That’s almost funny. No one really knows. We like to approach knowing, and as professionals we know more than non-professionals. However, there’s a reason the doctors, dentists and lawyers all have “practices.” They practice because they have not ‘mastered’ their professions. In fact, mastering is almost a nasty word to the good ones. Knowing—really knowing—is the […]
Work that is written by someone other than the nominal author is ghostwritten. It’s purposeful and you’re hiring a ghostwriter because you either suck at writing, you don’t have the foggiest idea of where to start, or you simply run out of time. Word has it that Aristotle was busy at the Lyceum and ran […]