Save the Cat!
“I think we can learn so much from other disciplines…”
The Challenge and Joy of Finishing
Mozart. Bach. Van Gogh. Rodin. Margaret Mitchell. Stephen King. Stephen Spielberg. George Lucas. Have you heard of these folks? They all finished something. Did they know they were done? Probably, they just got tired of messing with whatever they were working on, put a period, an ending, a final splotch of paint or marble or […]
Results
You’ve hired a writer. Congratulations! I’m thrilled. You’re excited because your work is done. But wait. We have to talk about that. As I view the content landscape, I am convinced that people hire content writers expecting magic—as in seeing instant results and an immediate increase in business. It would be lovely, a writer’s wish, a […]
The Project Lifestyle (TPL)
We all voted and it’s unanimous. The Project Lifestyle (TPL) is a means to sanity in an insane world. What is it? Who uses it? When? Where? Why does it work? How does it work? What is TPL? Life is a project. Webster’s defines project as: “an individual or collaborative enterprise that is carefully planned […]