Business and Life: Trends

What else is there?

4 Acronyms to Challenge Our Thinking

    Photo by Pixabay on aPexels.com 4 Acronyms to Challenge Our Thinking and Prevent Absorption by Artificial Intelligence (AI) WIIFM —  What’s In It For Me? WIIFU — What’s In It For Us?   WYSIWYG — What You See Is What You Get WYSIATI — What You See Is All There Is  A thought piece by Kathryn Atkins […]

Book Launch January 28, 2018

Giving My Self to the Wind    I had so much fun. The top left photo is of my husband Don and my son Ted with me at the Gatsby Books signing. Next on the left, friends Tim and Nancy Thomas, and then my brother Bob and me.  The threesome at the bottom are my […]

Published!

This is my book. I wrote it because I had to put my self out. Be out. These are pieces of me (they’re always called pieces, whether a piece of music, art, or writing) that assure me I was here. I never thought of that before, but it’s true. Creatives leave these little breadcrumbs like Hansel […]

WRITING Is Not Easy

We are inundated with content all day long. We are buried in promotions. Suffocating from inbound. Struggling to create outbound. So because writing is all around us, it seems that it is an easy thing to do. But it’s not. WRITING is not easy. Good writing is really, really hard. People write emails all day long. […]

You Need a Break

Hire a professional. Perhaps a professional writer, even. Maybe you have too many projects for the writers on your staff. Maybe you’re the writer and the staff—and you’re doing it all. Sometimes it’s just plain hard to come up with a new angle. Your writers and you have been writing about the company for years. […]

Exclamation Points!!!

Has anyone noticed besides me? When I first started writing professionally, the rule was “only one exclamation point on a page.” What happened? The little devils sneak into so many places, they’re like ants, crawling through paragraphs carrying their dead and dropping them here and there, I guess. I don’t know. Exclamation points are everywhere. […]

“Perfect”

You’ve heard the word: Perfect. You’ll hear people saying it everywhere as you go through your day. Trust me. Everyone is saying the word. And quite frankly, it scares me. I thought it was just a coincidence at first. Someone at a local store said it—then someone else. A little while after that, I asked […]