What else is there?
You’ve hired a writer. Congratulations! I’m thrilled. You’re excited because your work is done. But wait. We have to talk about that. As I view the content landscape, I am convinced that people hire content writers expecting magic—as in seeing instant results and an immediate increase in business. It would be lovely, a writer’s wish, a […]
We all voted and it’s unanimous. The Project Lifestyle (TPL) is a means to sanity in an insane world. What is it? Who uses it? When? Where? Why does it work? How does it work? What is TPL? Life is a project. Webster’s defines project as: “an individual or collaborative enterprise that is carefully planned […]
What is a Plan B, besides a morning after pill? It’s a backup. It’s the spare tire. It’s what you should have behind your Plan A. Plan B’s are scary because we rarely even have a Plan A. Why not? Companies usually have Plan A’s. Or Plans. Do they have Plan B’s? Shouldn’t they? What […]