Save the Cat!
“I think we can learn so much from other disciplines…”
4 Acronyms to Challenge Our Thinking
Photo by Pixabay on aPexels.com 4 Acronyms to Challenge Our Thinking and Prevent Absorption by Artificial Intelligence (AI) WIIFM — What’s In It For Me? WIIFU — What’s In It For Us? WYSIWYG — What You See Is What You Get WYSIATI — What You See Is All There Is A thought piece by Kathryn Atkins […]
Book Launch January 28, 2018
Giving My Self to the Wind I had so much fun. The top left photo is of my husband Don and my son Ted with me at the Gatsby Books signing. Next on the left, friends Tim and Nancy Thomas, and then my brother Bob and me. The threesome at the bottom are my […]
A Necessary Convenience
Q: What 20th century “convenience” is most taken for granted? A: 69% voted for TOILET PAPER; 42% say the zipper; 38% say frozen foods Q: If stranded on a desert island with only one “necessity,” what would you choose? A: 49% of people surveyed chose toilet paper as their greatest island necessity ahead of food. […]
Basket Envy
Have you seen it at Costco? It’s almost a sport. People peek over the top of others’ overstuffed shopping carts… on the way IN and on the way OUT! On the way IN they’re saying, “What do I need to look for once I get in?” On the way OUT, they say (I’ve actually heard […]
Decision Making
TOO MANY CHOICES Whether it’s business, our health, or our insurance policies, the problem is the same. We have too many choices. Result: We don’t choose. We do nothing at all. We’re exhausted and we’re paralyzed. Here are three folks who can tell us why we are not happier, and not smarter and not better off […]
Seeing With Fresh Eyes
Everyone from marketers to writers to web designers needs Fresh Eyes. Find out why and how.