What else is there?
We are inundated with content all day long. We are buried in promotions. Suffocating from inbound. Struggling to create outbound. So because writing is all around us, it seems that it is an easy thing to do. But it’s not. WRITING is not easy. Good writing is really, really hard. People write emails all day long. […]
You’ve hired a writer. Congratulations! I’m thrilled. You’re excited because your work is done. But wait. We have to talk about that. As I view the content landscape, I am convinced that people hire content writers expecting magic—as in seeing instant results and an immediate increase in business. It would be lovely, a writer’s wish, a […]
