Business and Life: Trends

What else is there?

Category: What Companies Do

Tribes

On By ka

I love the notion of tribes.  It’s a gut-level ancestral haul back to ancient times. It’s also hot right now.  Seth Godin, marketer extraordinaire, extols tribes as key to effective marketing. We all want to belong, fit in, be a part of. David Logan, co-author of Tribal Leadership and The Three Laws of Performance, breaks […]

Corporate Kindness

On By Kathryn Atkins

In today’s USA Today, we saw a renewed focus on corporate kindness. In the old days, they used to call it social responsibility. In business school, they used to tell us that social responsibility was not in the interest of the shareholders. The shareholders demand a profit, they said. That was then. This is now. […]